Anyone who knows me, or reads this blog, knows that I'm a big, BIG fan of story. I've always believed that the best story wins. Because of that, I bought Robert McKee's classic book Story. After a couple of years sitting on my bookshelf, I finally brought it home and began reading it. And boy! Am I glad I did. The book is written for aspiring screenwriters, and it was my hope that I'd gain some insights to improve Imagine's story and my clients' stories'. Less than 10 pages into it, I had so many powerful quotes and thoughts that I had to put the book down and look at my business to see how I'm applying the thoughts today.
I thought I'd share these lessons with you. Below are a few excerpts. You'll see the main thought McKee puts forth, an excerpt from McKee written for screenwriters, and my take. Take a look and tell me what you think - how would applying the principles of great story improve your business?