I was listening to the radio while redesigning our sales training programs, and heard the commercial for freecreditreport.com. This was not the first time I'd heard it - and I'm sure you're familiar with it. I've seen it on TV, heard it on the radio, and it's even been played at a piano bar I go to from time to time.
What was interesting this time is that as it came on, I turned up the volume. While, I don't have knowledge of the business impact of this ad program, I couldn't help but notice how effective this is as an ad. I speak regularly on positioning and messaging and this ad does it all in 30 seconds. Specifically:
- It's simple
- It tells a story, making it easy to remember
- It provides a clear contrast
- It makes a clear promise
And, it's fun. Next time your communicating, compare yourself to freecreditreport.com.