What .1% Performance Looks Like

Posted by Doug Davidoff

Apr 24, 2012 7:17:00 AM

I'm a fan of top performers.  I love learning about them, figuring out what makes them tick and translating that into actionable ideas that can allow others to achieve top performance.  I call this .1% Performance.

I remember learning about this concept from an ex-Blue Angels pilot, who shared the amazing things he learned and did as a Blue Angel.  When you think about it, to be a Blue Angels pilot you have to be the best of the best...the top 1% of the top 10%.  The same is true if you want to make it to "the show" in professional sports, or virtually any endeavor.

A while back, I was talking with a client/business owner about the need for salespeople to master the new paradigms of business.  He asked me, "Just how important is it, really, to master it to the level your talking about?"  My response to him, was that it depends on what game he wanted to play.

The challenge I've always had, is demonstrating visually what .1% Performance requires.  I can easily point to the results of it, I just couldn't articulate and show the real effort required to attain it.  Until now.

My top sales coach, David Fletcher, shared this video with me.  It comes from TCU's baseball program.  Every time I watch I get motivated.  I think you'll agree the attitude and effort shown here applies to more than just sports.  My two favorites lines from the video:

      • What is each day but a series of conflicts between the right way and the easy way?
      • Just make sure [your goal] is something you want, because the easy way out will always be there, ready to wash you away.


Topics: Inbound Marketing, B2B Sales Strategy