One of the biggest challenges businesses face in growing is generating attention and engagement from companies (and people) in their target markets who are not currently looking to buy something.
They also know that generating word of mouth is the best form of marketing there is, but if you don’t have thousands of customers who regularly use your product, or your product isn’t “buzzworthy,” word-of-mouth can often feel like a distant dream. Today, especially, with the hustle and bustle of the always “on” world, it can be that much more challenging to find time to be present outside your business bubble.
If you’re dealing with these challenges, then implementing a community marketing program may be just the recipe you need. Joining or creating an online community might just be the extra spark you need to get connected with others. If you aren’t already a part of one, you’re missing out on so many opportunities to expand who you’re talking to, reach out to a whole new audience, and expand how you help others. You’re able to add a whole new perspective to your knowledge base! And just like the saying goes, “two minds are better than one,” you too can reach a better outcome through joining or creating an online community.