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Why We're Leaving Facebook

walking awayWhen I started Imagine more than 15 years ago, I had four principles that I used to define what success is. 

  • It had to enable me to grow - professionally, financially and personally.
  • It had to be a place where its employees could grow - professionally, financially and personally.
  • It had to make a mark by impacting the businesses we worked with, enabling them to become better by positively impacting their investors, employees and customers.
  • The community around us must become better off because we were there.

I’ve used these principles to guide just about every decision I’ve made since we started. While certainly there have been days (and weeks and months) where I’m sure I could have done better, it is directly responsible for many of the non-typical things we’ve done:

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What Inbound17 Means for the Future of Sales and Marketing

Inbound17.jpg

This post also appeared on LinkedIn

What a week! I think I'm still recovering from, yet another, magnificent Inbound festival (I have got to call it something more than a conference). A week filled with catching up with old friends, making new ones, learning from peers and seeing and hearing what the future will bring was as exciting as always.

This year's conference had a different feel to it. Once again there were no significant product announcements. (While HubSpot did announce their new Customer Success Hub, it is not released yet, and I have not seen it.)

However, unlike last year (where the focus was on important, internal product improvements) this conference had much more of a meta-trend feel to it. You had to pay attention to notice the key takeaways, but they were there, and their impact will most likely be big.

The following are my three key takeaways, and why I think they’re important and meaningful for any growth-focused executive:

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3 Things B2B Marketers Can Learn from Pokemon Go

squirtle.pngSo on Sunday, my son asked me to take him to a park that he hasn’t been to since he went there on a kindergarten field trip nine years ago. It’s a nice park but I wasn’t sure why my 15-year-old decided, out of the blue, that he needed to go to this park which is about 20 miles from our house.

I asked some questions about who was going to be there and what they were planning to do. He told me some of his friends were going to hang out there. I was still puzzled…the park has playground equipment for little kids…nothing really for teenagers to do. Unless, of course, you’re hunting for Pokemon.

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