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The Objective Guide to Decoding HubSpot’s New Pricing

In 2015, HubSpot launched a new CRM to complement its existing marketing automation and sales applications. Moreover, they announced with great fanfare that the CRM would be free. It was a bold, disruptive move. One that I have cheered for almost nine years. Since that announcement, they often reinforced that the CRM would be free forever. As the great Inspector Jacques Clouseau would say, "Not anymore."

How to Put the "Value" into a Tech Stack Evaluation

Recent research shows that the average SaaS tech stack has 291 tools—and while there’s year-to-year...

Your CRM is the Central Nervous System of Your Company

If everyone at Lift played “Doug Bingo” during meetings, there’s a good chance they’d fill up a...

Lift’s Top INBOUND 2023 Takeaways: AI and HubSpot’s Evolution

INBOUND 2023, HubSpot’s annual inbound marketing conference, was just as electrifying and exciting...

Why Hubspot Admins Often End Up Managing Chaos (and What You Can Do About It)

We hold a monthly, internal AMA at Lift as a way to ensure everyone is “in the know,” and to help...

Why You Don’t Need Technology to Be Successful at RevOps

The other day, I was having a pleasant discussion about RevOps with someone who used to sell RevOps...

Hiring a HubSpot Admin? Read This First.

If you’ve read my blogs or listened to my podcast, you know what I consider to be the four most...

TRAM:  A Development Framework That Focuses on the End User

To use the parlance of Twitter, I did a thing. To be more specific, I created a software...

5 Tips to Create Effective Dashboards

Let’s face it: if you have any interest in dashboards, you’ve probably read many blogs about using...

Why Your Tech Initiative Failed—And 8 Ways to Prevent That

A lot of people shy away from talking about failure because they like to pretend that it doesn’t...
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