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The Demand Creator Blog

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Strategic Planning (2)

The 7 Phases of the Growth Life Cycle

I love maps. That’s because a good map enables you to plan, anticipate and adjust effectively. It’s probably why we do so much roadmapping at Imagine. One of the biggest challenges facing companies pursuing high growth is that no two journeys/experiences are the same. One of my favorite things about growth is that you’re constantly confronting situations that you’ve never experienced. While this lack of experience is a key contributor to what makes growth so exciting, it also makes it confusing...

What is a Proposal & Why Your Business Should Use Them

When talking with anyone who is interested in your services, where do you send them to look at...

7 Tips for Conducting Successful Customer Research Interviews

If you’re looking for insights about your business, there’s no substitute for an interview. That’s...

There's A New Game, And Winning It Requires A New Mindset & Approach

Note from the editor: The following post is an excerpt from The Revenue Acceleration Manifesto. You...

7 Questions To Answer Before Updating Your Website

A website refresh/update/overhaul/redesign, whatever you want to call it, is no small task. There...

A User's Guide To Planning A Successful Webinar

While we had all hoped the dawn of 2021 would usher in our return to social activities, parties and...

What Are Meaningful Actions & Why They Should Be A Key Metric

You have a bunch of target contacts visiting your website. They’re reading your blog, checking out...

Aligning Vectors & Structuring Your Team For Revenue Growth

A few years ago Dharmesh Shah highlighted an insight he'd gotten from Elon Musk: “Every person in...

What Is Revenue Operations

Revenue operations (RevOps) is a hot topic these days, and there are very compelling reasons....

5 Questions You Must Answer Before Creating An Effective Sales Compensation Program

A couple of weeks ago I wrote a post on the most common and costly mistake made with sales...