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The Demand Creator Blog

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Strategic Planning

The One Thing You Must Do To Ensure Content Success

At Imagine, one thing we always do is develop an editorial philosophy for our full-service clients. “Philosophy” may sound vague and wishy-washy, but this document is truly a roadmap for our clients’ content. That’s because we lay a lot of groundwork with each client before we develop it. Here’s how the process works.

The 3 Biggest HubSpot Custom Object Mistakes

At HubSpot’s Inbound conference in 2020, they announced the addition of the Custom Objects feature...

3 Key Items To Creating A Successful Marketing Experiment

Experimenting and testing is important. We need to be better at it. You may think testing is a...

How To Avoid The 3 Most Common Process Improvement Mistakes and Generate Better Outcomes

Process design, including its optimization and implementation, is a core discipline for Revenue...

The 7 Phases of the Growth Life Cycle

I love maps. That’s because a good map enables you to plan, anticipate and adjust effectively. It’s...

What is a Proposal & Why Your Business Should Use Them

When talking with anyone who is interested in your services, where do you send them to look at...

7 Tips for Conducting Successful Customer Research Interviews

If you’re looking for insights about your business, there’s no substitute for an interview. That’s...

There's A New Game, And Winning It Requires A New Mindset & Approach

Note from the editor: The following post is an excerpt from The Revenue Acceleration Manifesto. You...

7 Questions To Answer Before Updating Your Website

A website refresh/update/overhaul/redesign, whatever you want to call it, is no small task. There...

A User's Guide To Planning A Successful Webinar

While we had all hoped the dawn of 2021 would usher in our return to social activities, parties and...