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The Demand Creator Blog

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Sales Genius Network

The Core Benefits of Creating and Nurturing a B2B Online Community

One of the biggest challenges businesses face in growing is generating attention and engagement from companies (and people) in their target markets who are not currently looking to buy something.  They also know that generating word of mouth is the best form of marketing there is, but if you don’t have thousands of customers who regularly use your product, or your product isn’t “buzzworthy,” word-of-mouth can often feel like a distant dream. Today, especially, with the hustle and bustle of the...

What Hansel & Gretel Can Teach Sales & Marketing Executives About Content Strategy

In 2010, we made a critical decision at Imagine. We decided that we needed to move beyond our focus...

The Biggest Difference Between Companies That Sustain Smart Growth & Those That Don't

Earlier this week I hosted our latest Sales Genius Network webinar. The webinar focused on how...