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The Demand Creator Blog

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Sales Enablement (3)

Is the Sales Development Process Still a Strong Strategy for Sales Growth?

Over the last decade, the hottest trend for fast-growth sales organizations is the birth and dominant role of sales development teams to accelerate lead generation and the creation of qualified opportunities. Even as recently as five-years ago, sales development was still being adopted by only the most forward-leaning companies. Today, sales development is de rigueur. If you're a company that's committed to serious growth, a sales development function is pretty much table stakes. In our own...

5 Keys to Successful Prospecting

For as long as I’ve been in sales, the bane for executives and salespeople has been finding ways to...