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Sales Development (5)

6 Reasons Marketing and Sales Development Should Be BFFs

Friends make life so much fun. If you’re lucky enough to have a BFF or seven, you know first hand the impact friends can have on your life. Good friends are there for you through the fun times and the not so fun times. They provide support, help and advice along with lots of adventures and laughter. Everyone needs friends. Marketing needs friends too. Within your organization, there are groups of people you work with directly. Sales, leadership, accounting, IT…everyone plays a role in your...

How Sales Development Can Create Sales and Marketing Alignment

No matter where you go or what you read, if you are in the sales and marketing profession, you have...

17 Quotes to Inspire an Olympic Gold Finish to 2016

It’s hard to believe four years have passed since the last Summer Olympic Games. Yet, here we are....

5 Lessons I Learned Building Imagine's Sales Development Team

A little more than two years ago, we set out on a mission to build a sales development team. We...

Sales Operations: A Day in My Life

Imagine Business Development is a demand generation agency. We take an integrated approach to...

Sales Enablement Delivers More Than $40 Million of New Sales Opportunities

Imagine was awarded a HubSpot Impact Award for Sales Enablement for their ongoing work with MacNair...

7 Objections to Implementing a Sales Development Approach

As we’ve written about before, growth-oriented companies have a serious lead management problem. As...

Not Enough SQLs? What's Your Sales Cadence?

One of the most important ways to keep your sales development reps (SDRs) focused on growing their...

How Combining Inbound Marketing With Sales Development Created Traction & Growth

The Multifamily Data Exchange (MDX) is a competitive intelligence platform for the multifamily...

3 Things I Learned in my First Year as an Inbound Marketer

In my last position as a marketing manager for a small manufacturing company, I was charged with...