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The Demand Creator Blog

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Posts about

Sales Development (5)

Sales Operations: A Day in My Life

Imagine Business Development is a demand generation agency. We take an integrated approach to helping our clients grow their businesses. In case you’re not familiar with our approach, our inbound marketing team helps clients increase lead generation through implementing inbound marketing strategies. Simultaneously, our sales development team prospects and follows up on the leads generated by the inbound marketing team working to close the chasm that has always existed between sales and...

Sales Enablement Delivers More Than $40 Million of New Sales Opportunities

  Imagine was awarded a HubSpot Impact Award for Sales Enablement for their ongoing work with...

7 Objections to Implementing a Sales Development Approach

As we’ve written about before, growth-oriented companies have a serious lead management problem. As...

Not Enough SQLs? What's Your Sales Cadence?

One of the most important ways to keep your sales development reps (SDRs) focused on growing their...

How Combining Inbound Marketing With Sales Development Created Traction & Growth

The Multifamily Data Exchange (MDX) is a competitive intelligence platform for the multifamily...

3 Things I Learned in my First Year as an Inbound Marketer

In my last position as a marketing manager for a small manufacturing company, I was charged with...

Is Cold Calling Dead?

In 2009, I wrote a post that got some provocative responses asking the question Is It Time to Kill...

How To Design Your B2B Prospecting Approach to Achieve Consistent, High Value Results

A couple of weeks ago, I was asked a question in a forum I participate in about how we build our...

Lead Nurturing Aligns Sales Development and Inbound Marketing

Earlier this week, I had the opportunity to speak with Kyle Porter, CEO of fast-growing SalesLoft,...

The Third Discipline: Bridging B2B Sales and Marketing

Last week I shared the results of some fairly extensive research into the attributes of companies...