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Sales Development (4)

How to Use Social Media Data to Have Better Sales Conversations

I think it’s safe to say that most sales professionals know that it is imperative to be as prepared as possible during all stages of the sales process, in order to communicate in an intelligent fashion with prospects. Today we have so much data available that comes from a variety of sources and sales professionals are at a disadvantage if they do not utilize it. Data is playing an increasingly vital role in helping sales professionals know when and how to contact their targets, and ultimately...

5 Priorities for Every Demand Generation Executive's List in 2017

The fresh air of a new year. Anything is possible and confidence is running high. I’ve always found...

3 Criteria to Assess the Effectiveness of Your Sales Process

I was talking with a prospect a few weeks ago about his (lack of) sales process. He took exception...

[Video] What You Need To Know When Launching or Revising Your Growth Playbook

A few weeks ago I shared an article here on the Six Stages of a Successful Growth Strategy. The...

3 Reasons You Need Focus on Your Sales Development Playbook

Where has the time gone? I put my head down at the end of the 2nd quarter and suddenly it’s almost...

6 Reasons Marketing and Sales Development Should Be BFFs

Friends make life so much fun. If you’re lucky enough to have a BFF or seven, you know first hand...

How Sales Development Can Create Sales and Marketing Alignment

No matter where you go or what you read, if you are in the sales and marketing profession, you have...

17 Quotes to Inspire an Olympic Gold Finish to 2016

It’s hard to believe four years have passed since the last Summer Olympic Games. Yet, here we are....

5 Lessons I Learned Building Imagine's Sales Development Team

A little more than two years ago, we set out on a mission to build a sales development team. We...

Sales Operations: A Day in My Life

Imagine Business Development is a demand generation agency. We take an integrated approach to...