It’s a dangerous time in the world of sales and marketing. There’s so much useful information, insights and data available to growth-oriented executives looking to find the elusive formula for consistent and fast growth.
What makes this time dangerous is the very reason that so much great information exists. More than $10 billion of venture and private equity investments have poured into technologies aimed at supporting growth (source: VBProfiles). Every one of these companies has a vested interest (literally!) in convincing you that they’ve found the formula... that it’s simple and oh by the way, all you need to do is buy (subscribe?) to our product...and sales growth is yours!
Here is some of what I’m talking about:
- Drift is telling the world that they should eliminate their forms (here’s my response to that).
- HubSpot proclaims that no one answers their phones and outbound is dead.
- SalesLoft teaches that outbound is still the answer.
- Numerous sales consultants rail against “social selling kool aid purveyors” and remind everybody that cold calling and prospecting is the key to success.
I could go on (and on). It’s enough to drive anyone crazy.*