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The Demand Creator Blog

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7 Cognitive Biases that Influence Buyer Behavior and Decision-Making

Human beings make a lot of decisions—up to 35,000 each day. If you’re trying to influence a “decision-maker” at a B2B company, they may be making even more decisions than that. If we had to use our conscious mind for each one, we’d curl up into a fetal position, completely overwhelmed by the mental load of making choices. That’s where the subconscious brain comes in. It handles 99 percent of decisions; it also does the groundwork on the remaining one percent before handing off the relay baton...

Lift’s Top INBOUND 2023 Takeaways: AI and HubSpot’s Evolution

INBOUND 2023, HubSpot’s annual inbound marketing conference, was just as electrifying and exciting...

The Common Theme Underlying the 2023 RevOps Trend Report

When Scratchpad released its 2023 RevOps Trend Report (click here to download the full report), our...

Hiring a HubSpot Admin? Read This First.

If you’ve read my blogs or listened to my podcast, you know what I consider to be the four most...

Why Traditional Forecasting is BS — And What To Do Instead

If someone tells me their biggest problem is forecasting, I congratulate them. After all, if...

How to Increase Revenue (Without Hiring More Salespeople)

In 2018, I wrote 7 Reasons Hiring Salespeople is the Wrong First Step for Faster Growth to caution...

3 Ways RevOps Helps Close Sales

As my employees and clients know, I love to ask a lot of questions. My favorite is probably “Is the...

4 Sales Hub Secret Weapons That Help Reps Close More Sales

Are you a sales rep who wants to be more organized and get more sales velocity? If so, HubSpot’s...

Point of View Selling vs Relationship Selling: Which Is Right For You?

Point-of-view (POV) selling has been around for a while now, but there are still those who resist,...

The 5 Major Mistakes that Stall Sales Pipelines

Selling exists to enable buying. If you’re about to click away, bear with me another minute as I...