This past year at HubSpot’s Inbound 2019 conference, we were fortunate enough to fly the whole team in to Boston for the week. We were ecstatic to attend and be there for Doug’s session - The Ultimate Sales Manager: Coaching Reps to Coach Themselves. The week went by quickly, the sessions everyone attended either reinforced what we were already doing or inspired us to try something new, and we all (the Imagine team) left Inbound with some key takeaways. No two people had the same impact which meant everyone could bring something different to the table when we got back.
The Imagine Team’s Takeaways
Fiona - Head of Content
I thought one of the most interesting (and obvious in retrospect, as these things often are) tips from Inbound was from Kelsey Raymond. She recommended that content creators should sit in on a sales call at least once a month to hear first-hand what’s keeping potential clients up at night. That way, you’ll be able to keep these concerns in mind when creating content.
I also found Daniel Waas’ session helpful because he talked a lot about his ideal framework for a webinar. As someone who writes fiction in my spare time, it struck me how much it was like a VERY simplified structure for a novel. This just reinforced that all successful content, no matter the format, has some type of story structure.