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The Demand Creator Blog

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Sales

4 Ways Your Sales Team Can Work Smarter, Not Harder

One of the traps in sales training and sales performance is that there's always been a focus on new tips, tricks, and shortcuts. If you go to LinkedIn, you quickly lose count of all the sales and growth hacks—which always sound soooo easy. The truth is, that even with shortcuts, you’ve got to get through the ugly middle. (If you don’t know what that means, watch The Shawshank Redemption, where they crawl through a half-mile of sewage in search of freedom.) If you came to this blog thinking I...

Why Being Valued is More Important than Being Liked

Editor's Note: This is an updated version of one of our most widely-read articles, Being Liked vs....

Why Your Custom Integration Doesn't Work For You

We’re all aware of how companies’ go-to-market tech stacks have grown rapidly in terms of both size...

Why You Have a Premium Content Gap—and 12 Ways to Close It

A successful content strategy must employ a mix of content in order to reach prospective customers....

6 Tips To Getting The Most Out Of HubSpot Sales Hub

I’m a big proponent of working smarter, not harder, and utilizing all the available resources to do...

Stop The Sales And Marketing Blame Game And Hit Your Numbers

Since the dawn of time, sales and marketing leaders have spent way too much effort trying to blame...

Why Salespeople Shouldn’t Sell Too Early

Salespeople go wrong by focusing on 'buying', which seems like a simple goal. However, in reality,...

The Problem with Forecasting: Why Sales Isn’t Working Today

The dominant approach to sales forecasting - in which every deal in a pipeline is assigned a...

5 Tips for Sales Reps to Find Their Voice to Generate More Meaningful Conversations

I saw a tweet the other day from an executive (I’m not pointing fingers, but it may have been from...

7 Sales Coaching Tips From An SDR's Point-of-View

I have a love/hate relationship with sales coaching. I love learning, I love improving, but you can...