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The Demand Creator Blog

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Marketing

Why Agencies' Goals Shouldn't Be Making Clients Happy

I had a revelation of sorts this past week: I spend far too much time and emotional energy trying to make clients happy. I put a lot - and I mean a lot - of stock in what people think about me, and that’s not particularly helpful when you’re being counted on to avoid projects getting sidetracked into unending rabbit holes. “But Dan, you’re a consultant. Aren’t you supposed to be making clients happy? Doesn’t their thinking you’re smart and driven lead to more projects down the road?” Well, no....

8 Steps to Set Up a Successful Campaign

Recently I’ve been on a few client calls for training, which doesn’t happen all that often, and on...

Why Your Custom Integration Doesn't Work For You

We’re all aware of how companies’ go-to-market tech stacks have grown rapidly in terms of both size...

Why You Have a Premium Content Gap—and 12 Ways to Close It

A successful content strategy must employ a mix of content in order to reach prospective customers....

CRM Evolution - How RevOps Sprung From A Change in the Status Quo

RevOps is a fascinating development in the sales and marketing world. At a very high level, it’s a...

9 Ways to Get the Most Out of HubSpot’s Marketing Hub

HubSpot is an extremely helpful tool for every aspect of your business. Here at Imagine, we work in...

Stop The Sales And Marketing Blame Game And Hit Your Numbers

Since the dawn of time, sales and marketing leaders have spent way too much effort trying to blame...

5 HubSpot INBOUND 2021 Learnings With Real Impact

Every year there is one event that I look forward to: HubSpot’s Inbound conference. Not only is it...

3 Key Items To Creating A Successful Marketing Experiment

Experimenting and testing is important. We need to be better at it. You may think testing is a...

A Marketer's Guide to HubSpot's New CMS

Updated blog from October 1, 2020 with updates to the Pros, Cons, and Use of the Visual Editor.  At...