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The Demand Creator Blog

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Marketing

Outreach Isn't Just A Sales Operation - How Marketers Help The Process

One important role of marketing to create content to promote and position a business and the products/services they offer. Their focus here is to raise brand awareness and attract prospects to buy from the company. There’s a point in the promotion process when attracted prospects get handed off to sales, never to be seen again by marketing. Once picked up by the sales team, reps start to have conversations with those people to get them through the sales process until they purchase said...

A Marketer's Guide to HubSpot's New CMS

Just a few months ago, HubSpot introduced their new CMS, moving to a theme based structure (more on...

HubSpot Announces Powerful Enhancements to Their Growth Stack at Inbound 2020

HubSpot Has Become A True Platform A few weeks ago Mike Donnelly and I were talking about how to...

WordStream Product Review - Why It's Our Choice For PPC

Not everyone is great in the kitchen. It's not easy to buy the best quality ingredients. It's even...

What Are Meaningful Actions & Why They Should Be A Key Metric

You have a bunch of target contacts visiting your website. They’re reading your blog, checking out...

5 Things Marketers Can Do To Generate First Action

Without awareness, there is no demand. Without demand, there is no potential for a sale, and...

How Being Wrong Frees You For Top Performance

“You are going to be wrong more often than you are going to be right.” As intimidating as that may...

3 Actions Marketers Should Spend Time on During a Crisis

I find it very interesting and a little humorous that it’s during difficult times that companies...

5 Ways to Keep Your Remote Marketing Team Organized

The world has changed, pretty much overnight. For a large percentage of the population, we’ve been...

5 Actions for Sales and Marketing to Succeed Through Scary Times

Things change quickly. Just six weeks ago, the economic conversations focused on the record-high...