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The Demand Creator Blog

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Lead Nurturing (3)

3 Types of Lead Nurturing Campaigns that Drive Growth

Did you know that 98% of marketing qualified leads (MQLs) never result in closed business? That is a scary statistic. Think about all of the work that goes into creating a website, landing pages and premium content offers to attract and convert website visitors into known leads. And then think about the additional work that it takes to move them from simply a qualified lead to an MQL. That statistic is more than scary – it’s also heart breaking for marketers. Only 2% of MQLs result in closed...

How to Develop Effective Lead Nurturing Programs

The following is an excerpt from our latest ebook, The Executive’s Guide to Effective Lead...

6 Reasons Your Business Must Be Actively Blogging

I was with a client who was sharing their new plan to aggressively implement an inbound marketing...

Utilizing Growth Driven Design to Add Personalization To Your Website

Six weeks ago, I wrote a post on utilizing a growth driven design approach to manage your website....