The following is an exerpt from our ebook The Executive's Guide to Effective Lead Nurturing
Lead nurturing has become a critical part to business success in today’s technology-savvy marketplace. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen) Gone are the days of cold calling and waiting for customers to break down the doors for your product or service. Social media sharing and access to unlimited information online has allowed for businesses to conduct research on a product or service, and make a purchase decision on their own. Much research supports that buyers are typically 60-90% through their decision-making process before they actually speak to a live person; and even when they engage with a salesperson earlier there is more competition for their attention than ever before. How can your business stand out in this clutter of information and position itself as “the” best option for customers?