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The Demand Creator Blog

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Lead Nurturing

What is a Proposal & Why Your Business Should Use Them

When talking with anyone who is interested in your services, where do you send them to look at information on your company? How do you tell your story? If you send them straight to the website to find the information on their own accord, that’s great if everything is laid out to where they can understand it. I would bet, though, that this isn’t the case.  By sending them to do the research on their own, you’re wasting their time, and chances are they aren’t going to be able to find exactly what...

5 Tips To Build A Contextualized Email Nurture For Success

Alert: Someone has downloaded your piece of content.  We’ve all seen this message before appear in...

What Are Meaningful Actions & Why They Should Be A Key Metric

You have a bunch of target contacts visiting your website. They’re reading your blog, checking out...

Just Say No To Shitty Lead Nurturing

Welcome to this edition of Just Say No to Shitty Sales & Marketing; today I’m focused on lead...

The 3 Biggest (& Most Common) Mistakes Made With AI

FOMO: The Fear of Missing Out It was Bill Gates who said, “We always overestimate the change that...

The Missing Persona That’s Damaging Your Sales & Crushing Your Margins

A client of ours, who provides a uniquely designed sales performance improvement program design for...

What Is Lead Activation

After a decade of dominance, people are beginning to doubt—seriously doubt—the validity of demand...

Designing a Better Demo Experience to Shorten the Sales Cycle

I recently was a part of a debate on Twitter with Brian Moseley about the role of salespeople,...

Deliverability:  Conquering The Email Marketing Problem

From the days when Google announced their “email killer” Wave, I’ve heard marketers and consultants...

The Most Important Growth Dashboard in My Arsenal

Six weeks ago I wrote about the only metric that matters. That metric is the number of people in...