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The Demand Creator Blog

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Lead Generation (4)

5 Things to Do if Your Content Isn't Generating Leads

When I joined Imagine – just over a year ago now – part of my role was account manager for one of our newest clients. It was a great opportunity for me to learn how we approach a client engagement from the very beginning and to understand the process that we go through. The very first thing we do with a new client is develop their buyer personas. As is usually the case, our client had ideas around who their ideal customers/prospects were but they hadn’t documented those ideas or answered all of...

Want A Rock Star Blog? Be Sure You Address These 8 Areas

Blogging is a term that has taken off over the years but not just for moms who want to talk about...

6 Reasons to Add Webinars to your Content Mix

A long time ago, in a galaxy far, far away, I was a marketer in the engineering consulting...

How to Create an Effective Sales and Marketing SLA

This post originally appeared on the HubSpot Marketing Blog. The alignment of an organization’s...

Want More Inbound Leads? Make Sure Your Premium Content Doesn't Suck

According to the Content Marketing Institute, in 2016, B2B organizations plan to produce 76% more...

[Free Tool] The 8 Elements of an Effective Landing Page

Last week, Ellen wrote about improving conversion rates on landing pages. Today, I’m going to take...

4 Insights to Increase Landing Page Conversion Rates

It’s a small victory when a visitor comes across your site and navigates to a landing page. What...

5 Ways to Incorporate Personalization into Your B2B Marketing

Remember the theme song from the show Cheers? In case you forgot, here’s the chorus to stir your...

The Fastest Way To Kill Your Blog (& What To Do About It)

I had a conversation recently with someone who told me that blogging didn’t work. He’d been...

Is Cold Calling Dead?

In 2009, I wrote a post that got some provocative responses asking the question Is It Time to Kill...