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The Demand Creator Blog

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Lead Generation (3)

Designing a Better Demo Experience to Shorten the Sales Cycle

I recently was a part of a debate on Twitter with Brian Moseley about the role of salespeople, especially in SaaS. As you can see, Brian was saying the sales rep is dying. I’ve lost count of the number of times that I’ve heard about the “death of the salesmen” over the past twenty years, and I’ve come to learn that one should never underestimate the resilience and the relevance of salespeople. Brian then made an interesting point. He tweeted in response to me, “In SaaS at least, prospects don’t...

Deliverability:  Conquering The Email Marketing Problem

From the days when Google announced their “email killer” Wave, I’ve heard marketers and consultants...

The 10 Worst Vanity Metrics Every Marketer Uses

What you measure gets done...so be very careful about what you measure. The story of Moneyball is a...

3 Reasons Lead Generation Efforts Fail

I’m in the process of writing a book (more news at that soon) and through that process, it’s led me...

Good Content is a Commodity: The Keys to Making Content Marketing Work

Aaah, I remember the good old days. You remember them, don't you? You know, the days when creating...

Landing Pages Not Getting Converted? Here's What to Do About It

In Hubspot’s State of Inbound 2016 , both inbound and outbound marketing teams consider “converting...

The Importance of Blogging: 6 Keys to Writing Effective Blog Posts

Have you started blogging yet? No? You may be the only person left. I recently learned that 6.7MM...

Five Reasons Good Sales & Marketing Messages Fail

Messaging gets a lot - A LOT - of attention from both marketers and sales executives. For good...

6 Ways You're Scaring Your B2B Leads Away

Everywhere you look these days, there’s something that’s been designed to give you a chill. From...

Was Adopting an Inbound Approach a Mistake?

Inbound marketing has been greeted with tremendous excitement. It’s hard to believe but just five...