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The Demand Creator Blog

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Lead Generation

Why You Have a Premium Content Gap—and 12 Ways to Close It

A successful content strategy must employ a mix of content in order to reach prospective customers. That’s for a few reasons: People learn differently and content in a variety of mediums lets them choose the ones they prefer. This also ties into communication style, since some prospects would rather consume some quick, higher-level content, while others really want to dig in into something meatier. Prospects are in different stages of their journey, so you need a mix of content that allows them...

CRM Evolution - How RevOps Sprung From A Change in the Status Quo

RevOps is a fascinating development in the sales and marketing world. At a very high level, it’s a...

The Core Benefits of Creating and Nurturing a B2B Online Community

Original blog published on December 16, 2019.  One of the biggest challenges businesses face in...

Why You Should Talk to Your Prospects Like They're Six-Year-Olds

Editor's Note: This is an updated version of a 2006 post - Tell It To Me Like I'm A Six-Year-Old....

5 Actions to Ensure Your Social Media Platforms Strengthen Your Business

I joined a Clubhouse discussion the other day and one of the listeners posed the question, “What...

A User's Guide To Planning A Successful Webinar

While we had all hoped the dawn of 2021 would usher in our return to social activities, parties and...

Outreach Isn't Just A Sales Operation - How Marketers Help The Process

One important role of marketing to create content to promote and position a business and the...

5 Things Marketers Can Do To Generate First Action

Without awareness, there is no demand. Without demand, there is no potential for a sale, and...

Using Quizzes to Generate Leads and Increase Engagement

Everyone creates content. If I had to guess, I’d say you’ve most likely created at least one piece...

The Real Buyer's Journey, Part 2: Manufacturing Revenue

Welcome to part two of our series on understanding the real buyer’s journey. In the first session,...