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The Demand Creator Blog

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Lead Generation

The Core Benefits of Creating and Nurturing a B2B Online Community

Original blog published on December 16, 2019.  One of the biggest challenges businesses face in growing is generating attention and engagement from companies (and people) in their target markets who are not currently looking to buy something.  They also know that generating word of mouth is the best form of marketing there is, but if you don’t have thousands of customers who regularly use your product, or your product isn’t “buzzworthy,” word-of-mouth can often feel like a distant dream. Today,...

Why You Should Talk to Your Prospects Like They're Six-Year-Olds

Editor's Note: This is an updated version of a 2006 post - Tell It To Me Like I'm A Six-Year-Old....

5 Actions to Ensure Your Social Media Platforms Strengthen Your Business

I joined a Clubhouse discussion the other day and one of the listeners posed the question, “What...

A User's Guide To Planning A Successful Webinar

While we had all hoped the dawn of 2021 would usher in our return to social activities, parties and...

Outreach Isn't Just A Sales Operation - How Marketers Help The Process

One important role of marketing to create content to promote and position a business and the...

5 Things Marketers Can Do To Generate First Action

Without awareness, there is no demand. Without demand, there is no potential for a sale, and...

Using Quizzes to Generate Leads and Increase Engagement

Everyone creates content. If I had to guess, I’d say you’ve most likely created at least one piece...

The Real Buyer's Journey, Part 2: Manufacturing Revenue

Welcome to part two of our series on understanding the real buyer’s journey. In the first session,...

What Is Lead Activation

After a decade of dominance, people are beginning to doubt—seriously doubt—the validity of demand...

The Critical Role of Intent in Demand Generation, Sales and Marketing

We've been doing a lot of research over the last year into a critical part of the buying process...