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The Demand Creator Blog

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Lead Activation

5 Actions for Sales and Marketing to Succeed Through Scary Times

Things change quickly. Just six weeks ago, the economic conversations focused on the record-high balances of Americans’ 401Ks. While there certainly has been speculation about the possible (inevitable) market downturn/recession, the dominant questions were about how mild such a recession would be and whether it would even meet the technical definition of a recession. Then in the proverbial blink of an eye, everything we thought we knew changed…radically. In a 24-hour period, America began to...

What Is Lead Activation

After a decade of dominance, people are beginning to doubt—seriously doubt—the validity of demand...