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The Demand Creator Blog

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Posts about

Inbound Marketing (7)

6 Tips for Getting the Most from Your Marketing Automation Software

When I first learned about marketing automation software, I was instantly a fan…a huge fan. It was like my marketing dreams were finally coming true. I was like a little kid in a candy store thinking about everything I could FINALLY do in an effective and efficient way. When the company I was with decided to make the investment in marketing automation, I was super excited. I couldn’t wait to get started. And then…I had a moment of panic. Actually, it was more than one moment. While I was truly...

How to Create an Editorial Philosophy that Drives Sticky Content

Have you ever stopped to think about what makes a publication a publication? Unless you’re involved...

6 Reasons B2B Marketers Should Be Using Video

Every day your prospects have many opportunities to interact with many different kinds of content....

What Would Happen if You Shut Your Marketing Off for 90 Days?

Measuring the effectiveness of your marketing efforts is a critical part of any marketing or demand...

3 Reasons Why Inbound Marketing Efforts Fail

Editor's note: This post originally appeared on the HubSpot Marketing Blog. The subject has a been...

Inbound Sales: Beware of Those Who Claim to Manufacture Antiques

This may sound weird coming from me, but seriously the Inbound world needs to settle down and gain...

What Ricky Bobby Can Teach Inbound Marketers About Demand Generation

I wanna go fast. --  Ricky Bobby, Talledega Nights Much has been written about the radical changes...

7 Tips for Creating a Flexible Messaging Approach that Drives Sales Results

Since sales and marketing teams have existed, there have been many epic battles between the two....

Sales Enablement Delivers More Than $40 Million of New Sales Opportunities

  Imagine was awarded a HubSpot Impact Award for Sales Enablement for their ongoing work with...

9 Tips to Control Inbound Marketing Chaos

It’s spring in Wisconsin…I think. For those of you who don’t live here or really anywhere in the...