Last summer, I wrote a post about how to close the divide that exists between sales and marketing. In it, I gave four things marketers can do to move closer to alignment with sales. One was to treat sales like you would a customer. That means getting to know them, how they work and what makes them tick as well as you know your marketing self. One way to do that is to develop a better understanding of the sales process and the challenges associated with it. As it turns out, there are many books...
