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The Demand Creator Blog

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Posts about

Inbound Marketing (6)

7 Reasons Your B2B Social Media Approach Isn't Driving Results

One of the tools in all inbound marketers toolkits is social media. Falls right into the attract phase of the methodology. All you need to do is identify the social media platforms your prospects are using, create your company pages and go. Promote the content that you have created specifically for your target audience and they will like it, share it and engage with it. Sounds easy enough, right? As it turns out, it’s not that easy. There’s a lot more to an effective social media approach than...

Messaging Can Make or Break Your Demand Generation Strategy

Hola from a beach in Mexico! That's right...I'm taking a vacation. Today's blog post is "my message...

My Market Isn't That Big...Does Inbound Still Work?

A topic has come up repeatedly in conversations that I’m having with executives. They’re sharing...

Are You Ready to Win With Millennials - 7 Things B2B Marketers Need to Know

Is your B2B marketing strategy stuck in the dark ages? When was the last time you revisited your...

3 Ugly Truths About Inbound Marketing

While it’s no secret that I’m a big fan of inbound marketing, I like to consider myself a...

3 Ways Marketing Influences the Success of the Sales Team

As a marketer, have you ever been in a meeting where someone (usually a salesperson) asks what is...

Confessions of a Traditional Marketer Turned Inbound Marketer

Confessions. Dirty secrets. White lies. Sounds juicy, right? But totally not applicable to inbound...

Top 10 Mistakes Made on B2B Websites

  Your website is your single, most important marketing tool. It should be viewed as central to all...

11 Sales Books All Marketers Should Read

Last summer, I wrote a post about how to close the divide that exists between sales and marketing....

5 Inbound Marketing and Demand Generation Observations from HubSpot Partner Day

I think I’ve recovered from my latest visit to Boston for HubSpot’s annual get together for their...