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The Demand Creator Blog

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Posts about

Inbound Marketing (5)

3 Reasons Not to Pursue Demand Generation-Inbound Marketing

Anyone who knows me knows that I'm a BIG fan of demand generation and inbound marketing. The only thing I may like more is baseball.  Readers of this blog know that one reason for my fondness is that Imagine provides services in these areas. What many may not know is that we didn't actually start as an inbound marketing or demand generation agency. When Imagine was founded, we actually focused on solving the bottom-of-funnel sales problem. We practiced demand generation and inbound marketing...

4 Inbound Tactics that Can Impact Trade Show Success

Until about two years ago, I was what is called today, a traditional marketer. I was responsible...

5 Ways to Build an Effective B2B Editorial Calendar

As a B2B inbound marketer, I spend a lot of time and energy creating content. Everything from blog...

5 Keys to a Balanced B2B Sales Pipeline

A couple of weeks ago, I was catching up with a CEO I'd met through the speaking I do. He runs a...

Are You Making These 5 B2B Email Marketing Mistakes?

I’m sure you’ve heard or read somewhere that email marketing is dead – or at least dying. I know I...

3 Most Important SEO Factors for B2B Marketers

EDITOR'S NOTE: Today's post was written by Imagine's newest team member, Shannon Henrici. Shannon...

6 Reasons Marketing and Sales Development Should Be BFFs

Friends make life so much fun. If you’re lucky enough to have a BFF or seven, you know first hand...

How To Define Your Ideal Client Profile

The single most important question you can answer as a business leader, marketing or sales...

Are you Implementing a Digital, Content or Inbound Marketing Approach?

Over the past couple of weeks, I’ve had the opportunity to spend time with family and friends that...

17 Quotes to Inspire an Olympic Gold Finish to 2016

It’s hard to believe four years have passed since the last Summer Olympic Games. Yet, here we are....