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The Demand Creator Blog

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Inbound Marketing (12)

Lead Nurturing Aligns Sales Development and Inbound Marketing

Earlier this week, I had the opportunity to speak with Kyle Porter, CEO of fast-growing SalesLoft, a software company in the sales acceleration space dedicated to making sales development reps (SDRs) more efficient, smarter and successful. SalesLoft is doing great things for the movement, and if you’re looking to enhance your sales efforts, I highly encourage to check out their content and their product. This post, however, is not a testimonial for Salesloft. Rather, Kyle asked me a question...

Attracting the RIGHT Website Traffic for Lead Generation

It’s time for the monthly sales and marketing meeting…you know the one…all attendees give an update...

How to Use Hashtags to Improve Inbound Marketing

For many small and mid-market B2B organizations, social media is still a bit of a mystery. Many...

5 Ways to Improve Email Click Through Rates

Let’s face it…everyone receives what seems like hundreds of emails everyday. It’s up to marketers...

Six Tools to help the Non-Designer Create Impactful Images

Throughout my career, there have been many situations where I wished I were a graphic designer or...

Struggling With Content Marketing? Here Are 7 Ways to Make It Easier

Let’s not kid ourselves – creating relevant, compelling content is hard work. Many B2B blogs have...

Three Steps to Help You Get Started with Content Marketing

So you’ve decided to take an inbound marketing approach. There are a lot of components to an...

Are You Ready to Win In A World of Caveat Vendit? 5 Strategies to Dramatically Increase Your Win Rate

From caveat emptor to caveat vendit…let the seller beware. As Daniel Pink, best-selling author of...

Give Me More Sore Losers

I hate to lose. And I like people who hate to lose. I hate losing more than I enjoy winning (and I...

The Problem With Goals

I’m a big fan of quotes, and I’ve got a love/hate relationship with goals. So the two collided when...