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The Demand Creator Blog

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Inbound Marketing

The D.E.A.L.S. Framework: Unifying Customer Acquisition & Success for Acceleration

Over the last couple of years, I’ve seen the proliferation of marketing and customer acquisition “methodologies” multiply, fragment and confuse. One of the reasons for this was the success that HubSpot had with their focus on Inbound Marketing and the methodology they created to define it. Since that time, it’s become part of the standard SaaS/tech playbook to create a new methodology to frame the product a company is attempting to sell. I’ve even seen some very successful executives and...

The Key Components You Need to Optimize a Landing Page

Landing pages are a crucial component of your demand generation and inbound marketing strategy. You...

The Lie That Digital & Inbound Marketing Keeps Telling

I remember the datapoint that made me take notice of (at the time) this new thing called “inbound...

7 Key Takeaways From Inbound 2018

Another year…another Inbound--the largest marketing conference in the world. As the conference was...

The Critical Role of Intent in Demand Generation, Sales and Marketing

We've been doing a lot of research over the last year into a critical part of the buying process...

What it Means to be Data-Driven, How It’s Different from Metrics & How to Apply it

My daughter is entering her senior year in high school. I have to admit that there are times where...

Modern Lead Generation is Failing. 5 Critical Factors to Drive High-Velocity Customer Acquisition

A couple of weeks ago, I introduced a chronic problem plaguing the growth efforts of companies,...

The Five Must-Have Elements of Revenue-Producing Content

 A good rule of thumb for a blog post is to always lead with an introduction. So, while this may...

What it Means to Be Inbound

I was talking with Meghan Anderson, VP Marketing for HubSpot, about how much has changed (and how...

4 Resources to Get 2018 off to an Explosive Start

I simply cannot believe how fast 2017 has flown by. Here at Imagine, we’re in the final days of...