I admit that I spend far too much time on social media, especially Twitter and LinkedIn. I can’t help it. There’s just so much great information and content available!
On the one hand, the access to insights, knowledge and even detailed process is extraordinarily valuable...but it’s also exceptionally dangerous. The reason is that the majority of organizations sharing valuable information have this in common:
- They’re sharing what works for them.
- They’ve got an interest in influencing you to see the world the way they do.
Now, neither of these things are bad, but they should put up a caution light to marketers, sales reps and executives committed to improvement and growth (personal and business). A quick review of my just my Twitter stream right now highlights the conflicting approaches being advocated. Here’s some of what I’m seeing: