I see it all of the time. You provide an excellent service, a great product, or who knows; maybe you’ve even created disruptive technology that is going to change the way people behave in a given market.
Despite your best efforts, growth never becomes easy or predictable. Sure, you experience enough success and your customers 💖 what you do, so you know that with just a little more effort, a bit more ingenuity, and a pinch of luck your growth curve is about to look like the good news signal from The West Wing.
But alas, the objective always seems just out of reach. What’s more, the very actions you take to drive such growth only reinforces the barriers you’re working so hard to overcome.
No one is immune from this affliction. I see CEOs, sales executives, marketing executives, salespeople, and others, struggle to find the right growth formula. This situation is an outright epidemic in the private equity/venture world as more and more money is thrown at more opportunities, where the only predictable and sustainable result coming from their efforts are higher burn rates and founders losing their equity.
Why? Why are so many smart, hard working people failing to unlock the growth equation? More importantly, what can you do to fix it today?