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Data (2)

Insycle Review: A Data Quality Tool Built for RevOps

If we haven’t been clear enough yet: Your database, and the data stored within it, is insanely crucial to the success of your sales and marketing efforts. But just because you have data in your database does not mean it’s good, accurate, or usable. The data you source from a prospecting or sales intelligence tool isn’t always up-to-date or properly formatted for your systems. And, it doesn’t matter if you make really pretty graphs and visualizations in your data visualization tool, you won’t...

You're Likely Measuring Your Email Wrong (& It's Killing Your Engagement)

Anyone who knows me knows that I’m an avid (some would say insane) fan of baseball. If you’ve ever...

Databox Review: Our Recommended Tool for Data Visualization

For about as long as people have tried to measure stuff, they’ve been trying to present those...

ZoomInfo Review: Our Choice for Sales Intelligence

A core value at Imagine is “In God we trust, everybody else better bring data”, so rest assured we...

How To Create A Strong Hypothesis

Last week Henry Cipolla, cofounder of DemandSage, joined us for an episode of The Black Line...

Product Review: Lucky Orange - Assessing Your Visitors' Website Experience

When we talk with clients and prospects, we regularly point out that one of the biggest changes in...

The D.E.A.L.S. Framework: Unifying Customer Acquisition & Success for Acceleration

Over the last couple of years, I’ve seen the proliferation of marketing and customer acquisition...

Don't Bounce! Tips & Tricks to Keep Your Website & Blog Bounce Rate Low

Metrics can either be your best friend or worst nightmare. When things are going well, your life is...

HubSpot Utilization Research Uncovers Important Areas to Focus On

Companies are spending more money than ever before on technology applications (and that doesn’t...

What it Means to be Data-Driven, How It’s Different from Metrics & How to Apply it

My daughter is entering her senior year in high school. I have to admit that there are times where...