Making Sales Growth Predictable, Sustainable & Scalable

How to Put the "Value" into a Tech Stack Evaluation

Recent research shows that the average SaaS tech stack has 291 tools—and while there’s year-to-year fluctuation, the overall number continues to climb. That makes sense, given that the number of available tools increases exponentially each year.

Your CRM is the Central Nervous System of Your Company

If everyone at Lift played “Doug Bingo” during meetings, there’s a good chance they’d fill up a...

Lift’s Top INBOUND 2023 Takeaways: AI and HubSpot’s Evolution

INBOUND 2023, HubSpot’s annual inbound marketing conference, was just as electrifying and exciting...

5 Tips to Create Effective Dashboards

Let’s face it: if you have any interest in dashboards, you’ve probably read many blogs about using...

Dude, Where’s My Third-Party Cookie? A Plan of Attack for Marketers

Everyone is losing their minds over the disappearance of third-party cookies. The impending loss...

4 Questions to Gauge If Tech Debt is a Hidden Cost

What if I told you that some recent, spectacular organizational failures that made headlines could...

Why HubSpot Contact and Company Records Are an Undervalued Marketing Tool

Marketers often want to breeze through HubSpot’s contact/company records during training because...

9 Ways to Derail Your Data Migration

Data migrations are never as straightforward as you think they’ll be. I should know—I’ve partnered...

5 Questions to Ask Yourself When Building Dashboards

Data, reports, dashboards…oh my! There is so much information we can gather today within the...

The Top 7 Data Migration Mistakes (and How to Avoid Them)

A lot of clients come to us asking for a “clean database.” After all, whether you’re migrating over...

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