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The Demand Creator Blog

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Data

How To Create A Strong Hypothesis

Last week Henry Cipolla, cofounder of DemandSage, joined us for an episode of The Black Line Between Sales & Marketing Podcast. DemandSage enables users to quickly, efficiently, and/or automatically get data from their HubSpot portal into Google Sheets so that it can be crunched, manipulated, assessed, or whatever someone would want to do with data. Henry mentioned the importance of data science and in the process provided a strong definition: It’s a hypothesis-driven method of getting answers...

Product Review: Lucky Orange - Assessing Your Visitors' Website Experience

When we talk with clients and prospects, we regularly point out that one of the biggest changes in...

The D.E.A.L.S. Framework: Unifying Customer Acquisition & Success for Acceleration

Over the last couple of years, I’ve seen the proliferation of marketing and customer acquisition...

Don't Bounce! Tips & Tricks to Keep Your Website & Blog Bounce Rate Low

Metrics can either be your best friend or worst nightmare. When things are going well, your life is...

HubSpot Utilization Research Uncovers Important Areas to Focus On

Companies are spending more money than ever before on technology applications (and that doesn’t...

What it Means to be Data-Driven, How It’s Different from Metrics & How to Apply it

My daughter is entering her senior year in high school. I have to admit that there are times where...