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Product Review: Lucky Orange - Assessing Your Visitors' Website Experience

When we talk with clients and prospects, we regularly point out that one of the biggest changes in the last decade is that your website has gone from augmenting your sales team to one where your sales team is augmenting your website. Regardless of what you sell, your website is (at least) the lobby to your store/office and exerts significant influence on how prospects and customers view you.  A strong web strategy includes a plan for how you’d like visitors to progress through their journeys -...

The D.E.A.L.S. Framework: Unifying Customer Acquisition & Success for Acceleration

Over the last couple of years, I’ve seen the proliferation of marketing and customer acquisition...

Don't Bounce! Tips & Tricks to Keep Your Website & Blog Bounce Rate Low

Metrics can either be your best friend or worst nightmare. When things are going well, your life is...

HubSpot Utilization Research Uncovers Important Areas to Focus On

Companies are spending more money than ever before on technology applications (and that doesn’t...

What it Means to be Data-Driven, How It’s Different from Metrics & How to Apply it

My daughter is entering her senior year in high school. I have to admit that there are times where...