<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Demand Creator Blog

Join Thousands of Committed Growth Executives & Subscribe To The Blog Here

Just Say No To Shitty Emails: 5 Tips To Revitalize Your Emails

jsn-emailsWelcome to the first in our series of Just Say No to Shitty Sales & Marketing videos. Today, we're tackling shitty emails. There's probably no tactic that creates more anxiety among marketers, salespeople, and sales executives alike than the topic of email.

Email is a critical linchpin to managing relationships. If we don't have access to our target prospects’ or leads’ inbox, then we're going to be at a significant disadvantage to be able to connect, influence, or generate any type of action. We have to remember that email is a push communication tactic in a pull communication world. We can't do email the way we've always done it.

We have to realize how our target prospects and leads engage with email. How do they manage things so that we can position ourselves to be successful with our email communications?

Read More

The Five Must-Have Elements of Revenue-Producing Content

 revenue-producing-contentA good rule of thumb for a blog post is to always lead with an introduction. So, while this may not be the kind of introduction you were expecting, I’m Fiona, Imagine’s new Director of Content. I’m thrilled to be here! Since I’ll be sharing my thoughts on content from time to time, here’s a little of background: I’m a writer and editor with extensive experience developing content and marketing strategies for Fortune 500 companies. On that note, let’s kick off my first bog post by talking about what makes content great!

We’re all barraged with content every day. If you’re like me, you have twenty browser tabs open because you truly intend to read all those articles and blog posts. You know, the ones that promise to make you a giant in your field. The problem is, there’s just so much noise.

There’s content constantly coming in from every direction—via email, social media, and the interwebz. 

This means you have to have some mental filtering system in place. Your time is limited and precious, so you need to know that you’re not wasting it by reading a piece that over-promises and under-delivers. You can only choose content that you reasonably believe will make your life better.

Which brings us to the question….

How do you make someone read your content?

As we all probably already know, engaging content results in reads and shares. It builds a relationship. It offers the reader something of value, which creates trust and increases your credibility. All of this moves a potential customer further down the path to purchase – moving them from indifference to emotional engagement.

So how does this mysterious and magical process happen? Every piece of content is different, but you can’t go wrong if you incorporate the following five elements:

Read More