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The Demand Creator Blog

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Tips and Tricks to Make the Most of HubSpot’s Social Media Tool

One of my favorite things to do with clients is training them on HubSpot’s Marketing Hub. It allows me to understand more about what people get excited about with the platform and where they seem stuck or confused. HubSpot’s Marketing Hub has a lot of tools which in turn can make the platform a bit overwhelming.  An area in particular that I’ve noticed gets a lot of attention is the social media tool. While in training, we do a general overview of the tool. Most clients end up coming back with...

5 Signs It's Time to Update Your Content & Where to Start

It’s exciting times publishing a new page to your website or getting that new blog up and running....

8 Steps to Set Up a Successful Campaign

Recently I’ve been on a few client calls for training, which doesn’t happen all that often, and on...

Why You Have a Premium Content Gap—and 12 Ways to Close It

A successful content strategy must employ a mix of content in order to reach prospective customers....

7 Steps to Overcome "Content Anxiety" and Publish Consistently

Content does many things. It builds your company’s authority and credibility. It raises brand...

The One Thing You Must Do To Ensure Content Success

At Imagine, one thing we always do is develop an editorial philosophy for our full-service clients....

5 HubSpot INBOUND 2021 Learnings With Real Impact

Every year there is one event that I look forward to: HubSpot’s Inbound conference. Not only is it...

Why Personas Are Crucial To Make Your Content Hit The Target

There are many factors that go into great content. If I had to identify the single most important...

Why You Should Talk to Your Prospects Like They're Six-Year-Olds

Editor's Note: This is an updated version of a 2006 post - Tell It To Me Like I'm A Six-Year-Old....

7 Tips for Conducting Successful Customer Research Interviews

If you’re looking for insights about your business, there’s no substitute for an interview. That’s...