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The Demand Creator Blog

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Content

How the Curse of Knowledge Can Derail Your Content

I used to work with designers and developers to create websites for clients, and there was one internal debate I ended having on almost every single project. The team would present a working mockup so I could do the first run-through. Typically, I’d be given a list of scenarios, such as putting items in a cart and checking out, signing up for email, or reading a blog. And invariably, I’d have trouble fulfilling at least one of these scenarios.  Keep in mind, these sites were created by people I...

3 Actions Marketers Should Spend Time on During a Crisis

I find it very interesting and a little humorous that it’s during difficult times that companies...

The D.E.A.L.S. Framework: Unifying Customer Acquisition & Success for Acceleration

Over the last couple of years, I’ve seen the proliferation of marketing and customer acquisition...

3 Tips to Create More Compelling Content

Content has an attention problem. What does that mean? Simply, that there’s so much content coming...

The Key Components You Need to Optimize a Landing Page

Landing pages are a crucial component of your demand generation and inbound marketing strategy. You...

Don't Bounce! Tips & Tricks to Keep Your Website & Blog Bounce Rate Low

Metrics can either be your best friend or worst nightmare. When things are going well, your life is...

Inbound 2019 - The Insights That We're Still Talking About

This past year at HubSpot’s Inbound 2019 conference, we were fortunate enough to fly the whole team...

Using Quizzes to Generate Leads and Increase Engagement

Everyone creates content. If I had to guess, I’d say you’ve most likely created at least one piece...

What Hansel & Gretel Can Teach Sales & Marketing Executives About Content Strategy

In 2010, we made a critical decision at Imagine. We decided that we needed to move beyond our focus...

The 3 Jobs Content Must Perform + Your Guide to Giving Your Content A Performance Review

I had the entire client services team together this week for two days. (Check out the awesome...