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The Demand Creator Blog

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B2B Sales Strategy (6)

3 Go-to Emails I Use to Advance B2B Sales Opportunities

December has always been a fascinating month for me. Filled with the anticipation of what the next year will bring as well as contemplation of what the last year has been. It also includes the chaos of preparing for the holidays, seeing friends and relatives and working to finish things up so you have a clean start after the new year. For me, the last month has been very intense as we’ve been working (hard) to close outstanding business, and to move opportunities along so they’re in a strong...

5 Reasons B2B Salespeople Fail to Use CRM Effectively

It amazes me how often the topic of CRM adoption is raised. I remember when I first got involved in...

3 Criteria to Assess the Effectiveness of Your Sales Process

I was talking with a prospect a few weeks ago about his (lack of) sales process. He took exception...

[Video] What You Need To Know When Launching or Revising Your Growth Playbook

A few weeks ago I shared an article here on the Six Stages of a Successful Growth Strategy. The...

The Traditional Revenue Growth Playbook is Broken

If you’re a reader of this blog I’m going to assume that revenue growth is important to your...

4 Key Sales Enablement Metrics for Growth-Focused Companies

Next week, I’ll be in Boston for the largest gathering of marketers in the world, HubSpot’s 2016...

How to Make Effective Connect Calls to Your B2B Inbound Leads

Your prospect has downloaded one of your favorite pieces of content. You take a look in your...

[VIDEO] The Demand Creator Minute: When's the Best Time to Talk Price?

Today, we're talking about something that gets debated on a regular basis by those in your...

The Most Important Skill in Successful B2B Selling (And How to Do It)

It goes without saying that asking questions is crucial to an effective sales process. Much has...

[VIDEO PREVIEW] 5 Growth Strategies to Finish the Year Strong

Welcome to fall! It is hard to believe that we're only days away from the 4th quarter. How has your...