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The Demand Creator Blog

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B2B Sales Strategy

The Most Common Mistake that Stalls B2B Sales & Revenue Growth

I will admit that as a student in high school and college, I hated science classes. It really didn’t matter the discipline - chemistry, biology, physics - had no interest. The classes didn’t make sense to me, the labs were painful and frankly, I was just grateful that I was able to squeak by to graduate (to this day I still have an anxiety dream around chemistry class). Now that I’m older (and wiser) I regret the lost opportunity that my distaste for science created. Today I find myself...

How to Ensure Your Proposals Don’t Suck So You Win Business

Anyone involved in sales, marketing or demand generation should make it a point to get involved in...

How to Use Social Media Data to Have Better Sales Conversations

I think it’s safe to say that most sales professionals know that it is imperative to be as prepared...

Five Reasons Good Sales & Marketing Messages Fail

Messaging gets a lot - A LOT - of attention from both marketers and sales executives. For good...

5 Priorities for Every Demand Generation Executive's List in 2017

The fresh air of a new year. Anything is possible and confidence is running high. I’ve always found...

3 Go-to Emails I Use to Advance B2B Sales Opportunities

December has always been a fascinating month for me.  Filled with the anticipation of what the next...

5 Reasons B2B Salespeople Fail to Use CRM Effectively

It amazes me how often the topic of CRM adoption is raised. I remember when I first got involved in...

3 Criteria to Assess the Effectiveness of Your Sales Process

I was talking with a prospect a few weeks ago about his (lack of) sales process. He took exception...

[Video] What You Need To Know When Launching or Revising Your Growth Playbook

A few weeks ago I shared an article here on the Six Stages of a Successful Growth Strategy. The...

The Traditional Revenue Growth Playbook is Broken

If you’re a reader of this blog I’m going to assume that revenue growth is important to your...