<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Demand Creator Blog

Join thousands of committed growth executives & get our latest posts delivered straight to your inbox. Subscribe Now.

Posts about

B2B Sales Strategy

Why We're Changing Our Approach to Serving Clients

For years I’ve come to this blog to write how customers and the world of sales and marketing are changing at rates never before seen. Today I'm excited to share some changes that we're making at Imagine in how we are working with clients. I've been advising business owners on growth my entire adult life. Figuring out how to grow businesses isn't just my vocation, it's my avocation. For the first nine years of running Imagine Business Development, friends and associates would tell me that I...

The 5 Factors that Must be Considered Before Strategy/Tactics are Determined

It’s a dangerous time in the world of sales and marketing. There’s so much useful information,...

[Video] Demand Creator Minute: Assess a Sales Opportunity

For me, one of the toughest judgments I have to make as a salesperson, manager or growth executive...

7 Attributes of an Effective Sales/Marketing Playbook

Playbooks are back! When I first got into professional sales (in the ancient days of DOS),...

[INFOGRAPHIC]  The 7 Levels of a Growth Organization

Earlier this week I was talking with a fellow business owner about growth, and the difference...

The Only Metric that Matters if You're Looking for Sales Growth

Anyone who knows me, knows I love data and metrics. One of Imagine's core values is "In God We...

5 Tips to Deliver Effective Coaching to Your Sales & Marketing Teams

Last week a friend and fellow business owner sent me an interesting article from Harvard Business...

5 Common CRM Mistakes Made by Sales (and Marketing) Organizations

It's a great time to be a sales organization. I often find myself wondering how different things...

3 Ways Salespeople Can Use Social Media to Sell Better

Take a quick minute to think through your last online purchase…how did you hear about the item? Was...

Understanding Your Customer: How They Define Value

In 2004, when I launched Imagine, I wrote an article that stimulated a lot of conversation. I would...