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The Demand Creator Blog

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Posts about

B2B Sales Strategy

5 Steps to Design Your Pipeline to Shorten the Sales Cycle and Align Sales & Marketing

If any of these objectives are a high priority for you, read this post (if not, feel free to skip it): Create predictability in your customer acquisition process Shorten the ramp-up time for new salespeople to be successful Transform marketing momentum into sales momentum Shorten the sales cycle Improve your ability to forecast While strong strategy, insight and execution are certainly crucial to achieving these objectives, what is all too often overlooked are two especially important...

7 Reasons Your Sales & Marketing Organization Doesn't Need A Playbook

The Imagine team has invested quite a bit of time and energy into mastering the design, development...

4 Resources to Get 2018 off to an Explosive Start

I simply cannot believe how fast 2017 has flown by. Here at Imagine, we’re in the final days of...

3 Ways Salespeople Kill Sales at the End of the Month

When I was a salesperson, I loved December. It was the perfect time to close business. While...

5 Reasons Your Annual Sales Plans Fail

It’s that time of year again. All across the land, sales and marketing executives, as well as...

5 Ways Your Website is Killing Sales

The biggest change over the last decade in B2B sales is the importance of your website and web...

Stop Closing & Start Selling

I honestly can’t believe I’m writing about this topic again. There was a period (probably about 3 -...

7 Ways Sales Managers Kill Sales

I have tremendous respect and empathy for sales managers. Frankly, I can’t think of a job that is...

The Most Important Sales Enablement Question for Your Business

The 2001 Oakland A’s had a problem. They’d won their division in 2000, but they were losing the...

Designing a Better Demo Experience to Shorten the Sales Cycle

I recently was a part of a debate on Twitter with Brian Moseley about the role of salespeople,...