The Imagine team has invested quite a bit of time and energy into mastering the design, development and implementation of playbooks that guide all facets of the customer and revenue acquisition, and retention process. However, we understand that not every company (or executive) feels the "juice is worth the squeeze.” You and your company might be one of the few who don’t need to spend time developing and using a playbook. Do any of these qualities describe you?
Rehiring Salespeople (and Marketers) is Fun for You
The mis-hire rate for salespeople is astronomical and the mis-hire rate for marketers is growing. Playbooks bring help you define the qualities of the talent needed, create a repeatable hiring process, and build a “genius in the system.” This means you get:
- an increased talent pool capable of doing the job
- higher likelihood of employee success
- shortened ramp-up time
But, hiring new sales and marketing people means you have an endless stream of new people to meet. We know some people who use the salespeople churn process to get dates. We don’t judge.