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Episode 1: What is the Black Line Between Sales & Marketing?

Posted by Ellen Welker

Oct 23, 2017 1:30:00 PM

Welcome to Episode 1:

Video:

Audio:

 

Show Notes

In our first episode, Doug Davidoff and Mike Donnelly discuss the black line of sales and marketing. In this podcast, we covered:

  • An understanding of the funnel
  • The myth of marketing and sales alignment
  • Hiring salespeople - who, what, when, why and how
  • Driving value for your clients
  • What leads to winning business

Point/ Counterpoint

  • Mike and Doug discuss the requirements of hiring salespeople

Topics: Marketing, Sales