Episode 35: Forecasting and the Null Hypothesis

Posted by Doug Davidoff

Jun 10, 2019 3:01:45 PM

If you could choose between one of the two options - you can have a higher open rate and click rate or you can have more opens and more clicks, which would you choose? Mike and Doug explore how this is a false question and other data driven issues.



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Topics: Trends, Marketing, Data