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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

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Sales (4)

Episode 39: Addressing A Major Flaw With Today's Metrics: Micrometrics

The metrics we use suck, and measuring emails individually isn't what we should be focusing on. In this episode, Doug and Mike discuss measuring the metrics that matter, how you should be looking at email analytics, and how to keep score of your work. 

Episode 37: A Real-Life Coaching Session On Increasing Sales Qualified Leads

Previously Mike had shown Doug that his traffic was up, yet no true quality leads were increasing...

Episode 34: The Truth About Customer Acquisition Cost

One of the freshest and most often used buzz-words in sales and marketing is customer acquisition...

Episode 33: Predictions for the World of Sales in 5 Years

How will the world of sales be different in 5 years. Will AI take over? Will the metrics we base...

Episode 31: Should you be Opaque with Pricing?

Mike decided to take the pricing page off of his website, because of how it was affecting the...

Episode 30: What Worked (and Didn't) for us in 2018

While most marketing organizations are making predictions about the next year, we're looking back...

Episode 29: Does Traffic Matter?

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're...

Episode 28: Marketers Need to Be Technologists

Mike argues that marketers need to be technologists in order to be successful and iterate, but what...

Episode 27: Funnels, Flywheels or WTF?!

Hubspot has unveiled their new flywheel model for sales, and Doug and Mike have some thoughts. Is...

Episode 26: Beware of People who Claim to Manufacture Antiques - Navigating Today's MarTech Landscape

In this episode of the podcast, Mike and Doug discuss the current MarTech landscape, and make some...