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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

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Sales (2)

Episode 71: The Attention Economy, Email Metrics, & A/B Testing

Doug hit inbox zero the other night and apparently email is dead. Just like coffee doesn’t work anymore. All jokes aside according to HubSpot’s data, email is nowhere near dead. Sales email sends are up 78% from a year ago and marketing email sends are up 36% from a year ago. If you haven’t guessed already we’re talking about email in today’s episode along with the metrics you should be using to measure performance and whether or not A/B testing is important.

Episode 69: The GameStop Effect & Managing Prospects Gone Dark

There’s only one thing on everyone’s mind this week...the Bernie Sanders meme. If we recorded this...

Episode 68: Kicking Off 2021 - How to Steer Your Course to a Strong Year

Happy New Year everyone and welcome to the first episode of the year! We're officially in a new...

Episode 67: Salesforce, Slack & Embracing Inbound

We're all feeling the last leg of 2020 as the year comes to an end. Kick back, relax and listen to...

Episode 66: Gartner's Report: The Future of Sales - What We Think

Experience, intuition and data have to come together. You don't get a good hypothesis from data....

Episode 64: Interview with Meghan Anderson - Enhancing the Sales-Marketing Relationship

Today is the day we've all been waiting for. Guest Meghan Anderson, VP of Marketing at HubSpot,...

Episode 63: Inbound20 Recap & The Truth About Sales-Marketing Alignment

HubSpot hosted Inbound 2020 remotely this year and they knocked it out of the park with the short...

Episode 62: Snowflake IPO & Side Gigs

There are big things going on in the world this week: Snowflake went public, Inbound 2020 is...

Episode 60: Interview with Tyler Lessard - The Role of Video for Sales & Marketing

Video is just a fad right? No, no, no! Video has been around forever, but more recently it's become...

Episode 59: Interview with Raj Aggarwal & Henry Cipolla - Data, Data Science & Making Better Decisions

Companies have a lot more quality data than they think, but most people use excuses to not have to...