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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

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Sales

Episode 74: Interview with Gabriel Marguglio - Using Video to Enhance Brand Affinity

Video is an intense medium, and while every business should think about including video in their business strategy and processes, most struggle with doing so. Why? There’s a lot of time and energy that goes into video production whether you’re new at it or not. Today’s guest is the CEO of Nextiny Marketing, a company that specializes in video. We welcome Gabriel Marguglio to the show to discuss how video can enhance brand affinity. So, as the guy that collects typewriters, how did he get here?

Episode 71: The Attention Economy, Email Metrics, & A/B Testing

Doug hit inbox zero the other night and apparently email is dead. Just like coffee doesn’t work...

Episode 69: The GameStop Effect & Managing Prospects Gone Dark

There’s only one thing on everyone’s mind this week...the Bernie Sanders meme. If we recorded this...

Episode 68: Kicking Off 2021 - How to Steer Your Course to a Strong Year

Happy New Year everyone and welcome to the first episode of the year! We're officially in a new...

Episode 67: Salesforce, Slack & Embracing Inbound

We're all feeling the last leg of 2020 as the year comes to an end. Kick back, relax and listen to...

Episode 66: Gartner's Report: The Future of Sales - What We Think

Experience, intuition and data have to come together. You don't get a good hypothesis from data....

Episode 64: Interview with Meghan Anderson - Enhancing the Sales-Marketing Relationship

Today is the day we've all been waiting for. Guest Meghan Anderson, VP of Marketing at HubSpot,...

Episode 63: Inbound20 Recap & The Truth About Sales-Marketing Alignment

HubSpot hosted Inbound 2020 remotely this year and they knocked it out of the park with the short...

Episode 62: Snowflake IPO & Side Gigs

There are big things going on in the world this week: Snowflake went public, Inbound 2020 is...

Episode 60: Interview with Tyler Lessard - The Role of Video for Sales & Marketing

Video is just a fad right? No, no, no! Video has been around forever, but more recently it's become...