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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

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Performance (3)

Episode 49: How The Buyer Has Changed

Has the buyer actually changed? Or for that matter has their journey really changed? In this last episode before the holiday break, Mike and Doug discuss the perceived notion around how businesses react to the new year and potential change it brings. 

Episode 47: Want Faster Sales Traction: Narrow The Focus & Expand The Yield

How do I grow and get more people to know about us? How do I grow successfully? Mike and Doug dive...

Episode 43: Interview with Kevin Dunn - Force, Friction & the Flywheel

Is the flywheel a good metaphor for the business funnel? What even is a flywheel? Guest Kevin Dunn...

Episode 42: Interview with Lou Orfanos - The Future of Selling is Frictionless

What is frictionless selling and is it a bad thing? This week on The Black Line Podcast, guest Lou...

Episode 41: Inbound 2019 - What Businesses Need to Change

What we have to start doing is stop trying to play someone else's game better. We have to start...

Episode 40: Scott Brinker: The Role of Martech in Marketing & Sales

Why are we doing less as a result of a solution that's supposed to enable us to do more? Guest...

Episode 39: Addressing A Major Flaw With Today's Metrics: Micrometrics

The metrics we use suck, and measuring emails individually isn't what we should be focusing on. In...

Episode 29: Does Traffic Matter?

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're...

Episode 28: Marketers Need to Be Technologists

Mike argues that marketers need to be technologists in order to be successful and iterate, but what...