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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

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Performance (2)

Episode 67: Salesforce, Slack & Embracing Inbound

We're all feeling the last leg of 2020 as the year comes to an end. Kick back, relax and listen to our last episode for the year. Mike and Doug discuss Salesforce acquiring Slack, what that acquisition means, and they finally answer the question - We're trying to embrace Inbound more, but how do we manage the transition for our sales team? Keep scrolling to find the video, audio and show notes for this episode.

Episode 64: Interview with Meghan Anderson - Enhancing the Sales-Marketing Relationship

Today is the day we've all been waiting for. Guest Meghan Anderson, VP of Marketing at HubSpot,...

Episode 62: Snowflake IPO & Side Gigs

There are big things going on in the world this week: Snowflake went public, Inbound 2020 is...

Episode 61: Interview with Marcus Andrews - Product Marketing, Launches, Narrative Design & More

What is product marketing? Is it really a thing? And if it is a thing, how is it different from...

Episode 58: A Framework For Building Your MarTech Stack

Is there too much tech? Mike says yes. Why? Well, there's a lot of tech, but not a lot of...

Episode 57: Interview with Chris O'Donnell - Product Management, The Role of Technology, SaaS & More

We are excited to have Chris O'Donnell, Chief Product Officer at HubSpot, on the show today. Tune...

Episode 56: A Review of HubSpot's Post-Covid Benchmark Data

Today's episode includes some screen sharing and what Doug refers to as "a walk down data street."...

Episode 55: Selling in Difficult Times

What do you do as a salesperson or a sales organization to sell in a beyond difficult market? What...

Episode 54: No Shortcuts - The Keys to Thriving Through Disruptive Times

The year has shifted. What are you doing differently? What are you doing to come out ahead? What...

Episode 52: Analytics & Attribution - Solving the Impact Question Once and For All

How many of us hide the truth about what we're doing, hoping those things don't end up coming out?...