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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

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Performance

Episode 58: A Framework For Building Your MarTech Stack

Is there too much tech? Mike says yes. Why? Well, there's a lot of tech, but not a lot of innovation happening. In this episode, Mike and Doug discuss tech stacks, the framework for building them, and how to utilize them to reduce friction.

Episode 57: Interview with Chris O'Donnell - Product Management, The Role of Technology, SaaS & More

We are excited to have Chris O'Donnell, Chief Product Officer at HubSpot, on the show today. Tune...

Episode 56: A Review of HubSpot's Post-Covid Benchmark Data

Today's episode includes some screen sharing and what Doug refers to as "a walk down data street."...

Episode 55: Selling in Difficult Times

What do you do as a salesperson or a sales organization to sell in a beyond difficult market? What...

Episode 54: No Shortcuts - The Keys to Thriving Through Disruptive Times

The year has shifted. What are you doing differently? What are you doing to come out ahead? What...

Episode 52: Analytics & Attribution - Solving the Impact Question Once and For All

How many of us hide the truth about what we're doing, hoping those things don't end up coming out?...

Episode 49: How The Buyer Has Changed

Has the buyer actually changed? Or for that matter has their journey really changed? In this last...

Episode 47: Want Faster Sales Traction: Narrow The Focus & Expand The Yield

How do I grow and get more people to know about us? How do I grow successfully? Mike and Doug dive...

Episode 43: Interview with Kevin Dunn - Force, Friction & the Flywheel

Is the flywheel a good metaphor for the business funnel? What even is a flywheel? Guest Kevin Dunn...

Episode 42: Interview with Lou Orfanos - The Future of Selling is Frictionless

What is frictionless selling and is it a bad thing? This week on The Black Line Podcast, guest Lou...