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Episode 29: Does Traffic Matter?

Posted by Doug Davidoff

Dec 19, 2018 10:00:00 AM

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're concerned with? Traffic. The amount of people who have visited a page on your website. But does this number matter? Does it actually express the success of your marketing efforts and your website? Or is it just a number that makes marketers feel like they're doing a good (or bad) job? Doug and Mike discuss...

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Topics: Marketing, Sales, Inbound Marketing, Data, Performance, Demand Generation, Lead Generation

Episode 28: Marketers Need to Be Technologists

Posted by Doug Davidoff

Dec 8, 2018 4:00:00 PM

Mike argues that marketers need to be technologists in order to be successful and iterate, but what does it mean to be a technologist? Do marketers need to be technologists, or must they understand the big picture first?

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Topics: Marketing, Sales, Technology Stack, Performance, Inbound Marketing