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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

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Marketing

Episode 74: Interview with Gabriel Marguglio - Using Video to Enhance Brand Affinity

Video is an intense medium, and while every business should think about including video in their business strategy and processes, most struggle with doing so. Why? There’s a lot of time and energy that goes into video production whether you’re new at it or not. Today’s guest is the CEO of Nextiny Marketing, a company that specializes in video. We welcome Gabriel Marguglio to the show to discuss how video can enhance brand affinity. So, as the guy that collects typewriters, how did he get here?

Episode 73: Okta Acquires Auth0 & Is Being A CopyCat Good?

HubSpot’s stock is back over $500 and is now worth $24 billion in valuation. Adobe beats Salesforce...

Episode 72: Interview with Christina Garnett - The Truth About Communities

Today’s episode is extra special as the one and only Christina Garnett joins us as a guest on the...

Episode 71: The Attention Economy, Email Metrics, & A/B Testing

Doug hit inbox zero the other night and apparently email is dead. Just like coffee doesn’t work...

Episode 68: Kicking Off 2021 - How to Steer Your Course to a Strong Year

Happy New Year everyone and welcome to the first episode of the year! We're officially in a new...

Episode 65: MarTech 2030...The Implications

The biggest news in our world today is that the election this year will be over in the next few...

Episode 64: Interview with Meghan Anderson - Enhancing the Sales-Marketing Relationship

Today is the day we've all been waiting for. Guest Meghan Anderson, VP of Marketing at HubSpot,...

Episode 63: Inbound20 Recap & The Truth About Sales-Marketing Alignment

HubSpot hosted Inbound 2020 remotely this year and they knocked it out of the park with the short...

Episode 62: Snowflake IPO & Side Gigs

There are big things going on in the world this week: Snowflake went public, Inbound 2020 is...

Episode 61: Interview with Marcus Andrews - Product Marketing, Launches, Narrative Design & More

What is product marketing? Is it really a thing? And if it is a thing, how is it different from...