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Episode 29: Does Traffic Matter?

Posted by Doug Davidoff

Dec 19, 2018 10:00:00 AM

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're concerned with? Traffic. The amount of people who have visited a page on your website. But does this number matter? Does it actually express the success of your marketing efforts and your website? Or is it just a number that makes marketers feel like they're doing a good (or bad) job? Doug and Mike discuss...

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Topics: Marketing, Sales, Inbound Marketing, Data, Performance, Demand Generation, Lead Generation