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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

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Episode 82: Blurring the Blackline

The Blackline Podcast has always been based on issues between sales and marketing. That line is blurring - alignment is always improving - but alignment isn’t always (and shouldn’t be) a happy peaceful place. So what is alignment, and can you have alignment without conflict? Let’s find out!

Episode 81: F^ck Hustle Culture

F^ck Hustle Culture. I don’t think we can get anymore to the point. While the hustle culture seemed...

Episode 80: Interview with Mark Kilens - Revenue Acceleration, Building Insights & Community

Today’s episode is a special one as we welcome guest Mark Kilens, VP of Content and Community at...

Episode 74: Interview with Gabriel Marguglio - Using Video to Enhance Brand Affinity

Video is an intense medium, and while every business should think about including video in their...

Episode 64: Interview with Meghan Anderson - Enhancing the Sales-Marketing Relationship

Today is the day we've all been waiting for. Guest Meghan Anderson, VP of Marketing at HubSpot,...

Episode 51: Interview with Kyle Jepson - Navigating Sales Organization Transformation

How do you always manage to take a boring topic and turn it into something interesting? Ignorance....

Episode 44: The Future is 1:1 Video - Interview with George B Thomas

What is 1:1 video, how do we personalize it, and what are the keys to doing it right? Guest George...

Episode 37: A Real-Life Coaching Session On Increasing Sales Qualified Leads

Previously Mike had shown Doug that his traffic was up, yet no true quality leads were increasing...

Episode 36: Content Strategy:  Owning vs. Renting Attention

Emails today get a bad reputation. Why? Well, because we abuse the channel. In this episode, Mike...