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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

Episode 37: A Real-Life Coaching Session On Increasing Sales Qualified Leads

Previously Mike had shown Doug that his traffic was up, yet no true quality leads were increasing alongside the traffic. Here Doug examines one of Seventh Sense's lead nurturing emails and gives Mike feedback on how to increase his chances at landing more meaningful conversations with qualified leads.  

Episode 36: Content Strategy:  Owning vs. Renting Attention

Emails today get a bad reputation. Why? Well, because we abuse the channel. In this episode, Mike...

Episode 35: Forecasting and the Null Hypothesis

If you could choose between one of the two options - you can have a higher open rate and click rate...

Episode 34: The Truth About Customer Acquisition Cost

One of the freshest and most often used buzz-words in sales and marketing is customer acquisition...

Episode 33: Predictions for the World of Sales in 5 Years

How will the world of sales be different in 5 years. Will AI take over? Will the metrics we base...

Episode 32: The Difference Between Marketing to Small/Mid-Size Business and Enterprise

Doug and Mike discuss both large and small differences between selling and marketing to...

Episode 31: Should you be Opaque with Pricing?

Mike decided to take the pricing page off of his website, because of how it was affecting the...

Episode 30: What Worked (and Didn't) for us in 2018

While most marketing organizations are making predictions about the next year, we're looking back...

Episode 29: Does Traffic Matter?

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're...

Episode 28: Marketers Need to Be Technologists

Mike argues that marketers need to be technologists in order to be successful and iterate, but what...