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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

Episode 30: What Worked (and Didn't) for us in 2018

While most marketing organizations are making predictions about the next year, we're looking back at 2018 and what we can learn from it. Doug and Mike review the year of 2018 and discuss what worked (or didn't) for them.  Video:  

Episode 29: Does Traffic Matter?

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're...

Episode 28: Marketers Need to Be Technologists

Mike argues that marketers need to be technologists in order to be successful and iterate, but what...

Episode 27: Funnels, Flywheels or WTF?!

Hubspot has unveiled their new flywheel model for sales, and Doug and Mike have some thoughts. Is...

Episode 26: Beware of People who Claim to Manufacture Antiques - Navigating Today's MarTech Landscape

In this episode of the podcast, Mike and Doug discuss the current MarTech landscape, and make some...

Episode 25: Being Tactical vs. Being Strategic

In this episode of the podcast, Mike and Doug discuss what it means to be tactical, versus what it...

Episode 24: How can Marketers Bring More to the Table

In this episode of the podcast, Mike and Doug discuss the actions marketers can take to be more...

Episode 23: The Downsides of Running a Business: Don't Forget about Luck

In this episode of the podcast, Mike and Doug discuss the darker side of owning a business and the...

Episode 22: Hunting or Farming - Which Is Better to Scale Sales Growth

In this episode of the podcast, Mike and Doug discuss which classification of salespeople is better...

Episode 21: Conversational Marketing with Dave Gerhardt

In this episode of the podcast, Mike and Doug welcome Dave Gerhardt to discuss conversational...